Premium Northman

I was curious about how this oil would feel in my beard (and I'm a sucker for black pepper in my products), so I decided to buy the Northman scent, but there was an unforeseen problem: I ordered my bottle right before the winter storm hit Texas.

Because of that, it took a bit longer than expected for the oil to arrive, but when it did, I got a pleasant surprise. Along with the oil, I received a handwritten letter from the owner himself asking how I was holding up in the storm and wishing me & my family the best.

The interesting carrier blend & the owner's conservation efforts convinced me to buy the oil, but the extra steps he takes for his customers has convinced me to come back the second my first bottle runs out.

Northman was one of the two oils I first tried from Primal, the other being Neanderthal. They're both amazing, but if you want a woodsy smell this one delivers without being overpowering. I quite like the scent but what really counts is the feel in beard, and this is what sets Primal apart for me. Just incredible how soft and hydrated it feels every time I use it, and also how long it lasts - hours and hours later my beard is still quite soft and manageable compared to others I've tried. I can't wait to try all the other scents now knowing that they will all feel amazing. Started following Steve on IG and also great to see how engaged with the community he is. I will be recommending this oil to pretty much everyone that has facial hair. Amazing oil, amazing company.

treat yourself and your beard to this delicious blend of oils (no. i didn't eat any) incredible quality that leaves you with a soft and supple beard

I've had a beard for 10 years now of varying lengths, which means I've tried a lot of different beard oils.
The Primal Original blend is different ingredient wise.
It smells great, and it works great too.
I use it after a beard shampooing before I rack out, and let my skin and follicles absorb it for 5 mins. The smell is calming and I wake up with a soft manageable mane.

I've never used an oil like this one! The softness lasts all day and my beard has never felt better. The smell is very true to the description. It is like waking up early, knocking the water droplets off of your tent, stepping outside into the brisk mountain air and taking a deep breath.